Fashion Forms is based on the idea of helping women "look and feel shapelier, sexier and more physically free." In 1987, Ann Deal founded this fashion bra and intimate apparel accessory company with its newly invented Adhesive Body Bra. Since then, the company continues to create intimate apparel accessories, including their patented StrapMate, Staykups, Peel N' Stic Cups, NuBra and NuBra Ultralite. The company also introduced the first Water Push Up Bra to the United States in 1997.