Lejaby began in the 1930s when Gabrielle Viannay started designing the brand's legendary bras in the back of a cinema in Bellegarde, France. Since then, the company has been known for its attention to detail and comfort, whether its making bras, corsets or garter belts. In 2009, Lejaby created pieces using what look like invisible seams in its new collection "Lejaby Gloss."